Richard Yeager at easel, painting in Maine.

Formerly an art director, graphic designer, photographer, and head of his own advertising agency, Richard Yeager now devotes all of his energies to painting and pictorial photography. He is equally at home with brush or camera, and sees each merely as tools for creative expression.

His paintings are traditional in approach, whether landscape or figurative, with an emphasis on capturing the quality of light and essence of the subject. They exhibit a strong underlying sense of composition and superb draftsmanship.

He prefers to paint landscapes "en plein air" - outdoors on location."To set up the easel and paint on the spot - with all the nuances of color, light and shadow, plus the sounds, the smells, the weather, even the nuisances of insects, excessive heat or cold, wind, and the interruptions of passers-by - seems to enhance the process of painting and provides the most profound opportunity to capture the character of a place."

Occasionly these paintings become the source for larger, more complex studio compositions.

He studied drawing, painting, photography, and graphic design at the Philadel-phia College of Art (now the University of the Arts), and later was an instructor there for many years. He has taken subsequent courses at The Pennsylvania Academy of the Fine Arts, and workshops with Ed Whitney and Don Stone.

In addition to exhibiting in numerous juried and invitational shows, he has also been recruited as a juror for several important exhibitions.

In his advertising career he has received many awards for his creativity. These include two Clios for television commercials, Gold and Silver awards from the New York Art Directors Club and the Philadelphia Art Directors Club, the Hollywood Advertising Club, and Gold awards from the American Advertising Federation, including the Best of Show.

He divides his time between studios in Kennebunkport, Maine and Moorestown, New Jersey, and travels frequently around the US and abroad to paint.